Showing posts with label Forbes. Show all posts
Showing posts with label Forbes. Show all posts

Saturday, October 28, 2017

Linkin Park 2017-10-28 Forbes, Linkin Park Make Chester Bennington Proud With Heartfelt And Powerful Tribute

https://www.forbes.com/sites/stevebaltin/2017/10/28/linkin-park-make-chester-bennington-proud-with-heartfelt-and-powerful-tribute/#66f5fa145ed8


Linkin Park Make Chester Bennington Proud With Heartfelt And Powerful Tribute



I write about music and the business of music

Opinions expressed by Forbes Contributors are their own.

HOLLYWOOD, CA - OCTOBER 27: Musicians from Linkin Park; Brad Delson, Mike Shinoda, Joe Hahn and Dave Farrell perform during the 'Linkin Park And Friends Celebrate Life In Honor Of Chester Bennington' event at the Hollywood Bowl on October 27, 2017 in Hollywood, California. (Photo by Christopher Polk/Getty Images)

Early in the three-hour tribute Linkin Park paid to late lead singer Chester Bennington, Friday night, October 27 at the Hollywood Bowl, the band showed a video clip that made the rounds recently. Part of the group’s effort to showcase the lighter, fun side of Bennington, the clip saw him singing a song called “Lollipops And Unicorns,” an absurd, if catchy little ditty.

After the clip LP producer/emcee Mike Shinoda quipped, “Did you really just sing along to a You Tube clip? If that’s the case you don’t even need us here tonight.” Yes, they did sing along to the clip, as they did to everything during the epic show. And the 18,000 fans needed the band there as much the band needed the fans there.

Back in 2004, I received a call from a publicist explaining that Linkin Park were on the road in support of their second album, Meteora, and they had been traveling with a great rock photographer Greg Watermann. It was near the end of the tour that they realized they might have a coffee table book, but they needed someone to write the copy to go with the photos. Would I be interested?

Other than the fact the band’s debut, Hybrid Theory, had been a monster success I really did not know much about them. But they were, at the time, the biggest-selling rock band in the world and to be asked was a tremendous honor. So I said I was interested, I got the gig to my surprise, and two days later I was on a plane to somewhere in Florida to meet them for the end of the tour.

Because they wanted to tell the true story of the band and in particular Meteora, the album that followed Hybrid Theory, I was given unparalleled access, including even sleeping on their tour bus.

One of the things I was also given was a bag of fan art and letters. This was intended to show me the relationship between the band, who did meet and greets after every show, and their diehard fans. Thirteen years later, Shinoda mentioned that connection numerous times at the Hollywood Bowl, saying that in the trying times since Bennington’s shocking suicide this past July the fans had lifted them up time and again.

That connection is deep and profound. Reading through the art and letters at the time I saw fans who said time and again LP had saved their lives or helped them through dark times. After the massive commercial breakthrough of Hybrid Theory, a rap/rock record, I had numerous music industry friends ask me if I really liked Linkin Park. The answer was yes and I cited the relationship they had with their fans as proof the band was much more than the novelty of rap/rock detractors wanted to label them.

So this Hollywood Bowl tribute to Chester Bennington was necessary for both fans and band. The fans needed the chance to celebrate a musical hero and the band needed to see if they could get back on stage as a five-piece and to say goodbye through music.

The night promised to be intense and emotional, which it was. At one point Shinoda called it a roller coaster of emotions and added no one was sure what would come next. It proved true throughout the incredibly powerful 31-song set.

When a mike was placed under the spotlight during the front of “Numb” at the beginning of the show and the 18,000 strong sang the entire song it was spine-tingling, moving and heartbreaking, words that came up again and again.

I considered Bennington a friend and as such I was dreading this show for the emotional toll. I spoke to another friend after the show who had also worked with LP and she used the words, “Angry, sad and joyous.” We both concurred that during the epic singalong of “In The End,” which Shinoda introduced by saying, “You are our favorite guests,” to the crowd, it was impossible to get through singing the song without sobbing.

In spite of the tremendous heaviness of the occasion, Linkin Park accomplished wondrous things in making this an often joyous celebration. The presence of artists like Blink-182, Alanis Morissette, Bush’s Gavin Rossdale, Machine Gun Kelly, Steve Aoki, Avenged Sevenfold, members of System Of A Down and more, as well as video tributes from Paul McCartney and Metallica, among others, added an incredible amount of star power and lifted the crowd every time.

But Shinoda was not wrong in calling the crowd their favorite guests. This show was about the bond between Linkin Park and their fans, all of whom were mourning the loss of someone they considered a family member, whether they knew him or not.

After Bennington’s death I read countless comments from people who said they’d never felt this way over the death of a celebrity. I read those comments in part to help me understand my grief. I knew Bennington, when we saw each other we were friends, we would talk, catch up, point out how good it was to see each other. But he wasn’t an everyday presence in my life so I wasn’t sure why the pain was so strong.

I’m still not, but I do know this show was something I needed as both a fan and a friend. And it was something that was necessary for the LP community. At the end of the night Bennington’s widow Talinda came out and spoke about how happy Chester would have been to see everybody brought together like this and lifting each other up.

She referenced, as Shinoda did numerous times as well, the hashtag that had emerged, “Make Chester Proud.” And that this night would have done so. Both Linkin Park and their fans have every right to be proud of what they did tonight. It wasn’t about a night of great music, though there were countless highlights and memorable moments, especially a devastating new song, “Looking For An Answer,” Shinoda played.

They billed this night as a celebration of Bennington’s life. But it was clearly as much about figuring out how to go on in the face of tragedy and coming to grips with the fact there will never be answers. Tonight, more than 18,000 people who loved Chester Bennington gathered to celebrate his life and legacy. It wasn’t a perfect night. One song the band flubbed the beginning and Shinoda said, “F**k that, we’re starting over. Chester wouldn’t take that s**t.” But it was a night of beauty, of power, of love, of incredible sorrow and of joy. So yeah, Linkin Park definitely made both Chester and their fans proud.

Thursday, September 11, 2014

U2, 2014-09-11 - Forbes, What U2's Apple Album Launch Means For U2

http://www.forbes.com/sites/zackomalleygreenburg/2014/09/11/what-u2s-apple-album-launch-means-for-u2/

What U2's Apple Album Launch Means For U2




Yesterday, I wrote about Apple AAPL +0.29% and U2′s decision to team up for the launch of Songs of Innocence and what it means for Apple. As promised, today I’ll explore the other side: what it means for U2.

For the Irish rockers, there’s little left to accomplish. Already hailed as one of the top pop-rock acts of all-time, U2′s financial success has matched its outsized popularity. The group has sold tens of millions of records, and its last tour grossed $736 million, the highest total in history.

That sort of success has given the band an immense platform for its philanthropic agenda and often placed its members in the most esteemed company–witness Bono serenading Warren Buffett with a customized ode.

“The question is now, ‘How do we get it to as many people as possible?’” Bono said earlier this week. “Because that’s what our band is all about.”

Enter Apple and its massive digital music distribution platform–and its equally vast resources. The California tech behemoth reportedly gave U2 a huge blanket royalty fee and a marketing campaign worth as much as $100 million in exchange for the right to give away Songs of Innocence to all its customers. Here are a few of the implications of that deal for U2:

Bono and friends have accepted the new reality of the music business.

The digital download is much farther down the path toward the fate of the CD and the cassette tape than most legacy acts care to admit. Streaming has already won, and recorded music hasn’t been the main income stream for the industry’s top earners in about a decade. Instead of stubbornly clinging to the old new model by charging a “discounted” $4 or $5 for its new album, U2 had the foresight to make Songs of Innocence available for free–while still getting paid–making the iTunes download the same price as a Beats Music stream. The LP will debut in stores and other streaming services in October. In the meantime…

U2 appears to have just launched the most widely-distributed album, ever.

Apple’s iTunes has more than 500 million customers–about five times the Super Bowl’s stated audience–and now they’ve all got U2′s latest effort, which Tim Cook called “the largest album release of all time.” Sure, tens of millions of people might not bother to listen, maybe hundreds of millions. But if even one-fifth of them listen, and half of them enjoy it, and half of them would like to see the songs performed live, it means that…

Another massive tour is around the corner for U2.

It’s been more than three years since U2′s record-breaking 360 Tour wrapped up in Canada. That’s an ample respite for a band accustomed to hitting the road with regularity, and one with an evident hunger to maintain relevance. It probably would have made sense to announce a new tour at the same time as the new album in order to fully capitalize on the buzz, but even if that happens a few months from now, U2 will have accomplished its goal of getting Songs of Innocence to as many ears as possible. It’s up to the music to grab them–and isn’t that the point anyway?

Besides, if U2 doesn’t announce a tour in the next few months, there’s always the possibility of a return to the Super Bowl–a popular jumping-off point for superstar acts. Even if the NFL doesn’t back down on its demand for acts to pay to play the halftime show, it seems likely Apple’s blanket fee would be more than enough to cover those costs.

That could also be a great place to debut the band’s next album, which Bono has already teased.

“If you like Songs of Innocence, stay with us for Songs of Experience,” he wrote. “It should be ready soon enough.”

For more on the business of music, check out my book Michael Jackson, Inc and my Jay Z biography Empire State of Mind. You can follow me on Twitter & Facebook.

Wednesday, September 10, 2014

U2, 2014-09-10 - Forbes, What Apple's U2 Album Launch Means For Apple

http://www.forbes.com/sites/zackomalleygreenburg/2014/09/10/what-apples-u2-album-launch-means-for-apple/

What Apple's U2 Album Launch Means For Apple




Love Apple AAPL +0.23% or hate it, there’s no denying it’s a unique company. Additional proof came at yesterday’s product launch event in Cupertino, where Apple unveiled the iPhone 6 and a new smart watch–and managed to secure U2 as a featured act.

The Irish rockers debuted their a new single, “The Miracle (of Joey Ramone)” at the end of the proceedings, part of a deal to release their new album, Songs of Innocence, for free to all iTunes customers. The LP will also be available for Beats Music subscribers, too; after October 14th, it will appear on other streaming services as well as bricks-and-mortar stores.

Apple’s brass seemed as thrilled as the legions of U2 fans awaiting new music from the group.

“Wasn’t that the most incredible single you ever heard?” said Apple chief Tim Cook after the band’s performance. “We would love a whole album of that.”

And a whole album is exactly what Apple got. Terms of the deal weren’t disclosed, but it’s clear that U2 isn’t truly giving away its music for free. The band reportedly received a blanket royalty fee for the use of its music as well as a marketing campaign worth as much as $100 million by some estimates.

While that number may well be inflated, it’s something Apple can certainly afford, particularly given the gravity of launching an album with U2. For the company and the broader music business, the implications are plentiful, and many won’t be known immediately. But for the moment, here are a few important ones:

The iTunes Store as we know it is dying.

You’ve heard that refrain here before — and from other outlets as well — but the fact that Apple gave away U2′s album and streamed it on Beats Music instead of trying to sell it as a download for $4 or $5 gives additional support to that theory. Streaming has already defeated the digital download, and Apple has finally admitted it. Which is probably why…

Apple is doubling down on its investment in Beats Music.

Sure, $3 billion is a large sum for an acquisition, even for a company with more than $100 billion in cash on its balance sheet. But don’t expect Apple to stop investing in its investment. The purpose of the U2 album launch may have been primarily to generate buzz for the iPhone 6 and Apple Watch, but there’s no doubt that luring consumers to sign up for Beats Music was another key goal. That’s part of the reason that…

Apple can become music’s most powerful one-stop shop, if it wants.

The U2 rollout shows Apple could lure an A-List act, release an album straight to its download and streaming services, and bypass the major label system altogether. Yes, Universal will release Songs of Innocence in October, but the record company is no longer needed. Apple has Jimmy Iovine, perhaps the shrewdest music executive of his generation, in the fold; it’s got digital distribution through Beats Music and iTunes; the increasingly-irrelevant physical product is easy enough to produce independently.

How long before Cook cuts out the middle man entirely and creates an Apple label? Stay tuned, and don’t be surprised if Dr. Dre’s Detox is eventually released by such an entity. In the meantime, check back tomorrow for the second part of this story: “What U2 And Apple’s Album Launch Means For U2.”

For more on the business of music, check out my book Michael Jackson, Inc and my Jay Z biography Empire State of Mind. You can follow me on Twitter & Facebook.